Frequently Asked Questions about your website
In your MS IE browser, go to ‘Tools’ in the top menu, then ‘Internet Options’, ‘Security’, Custom Level, and then down at the bottom of that option window, you have three scripting options that you can enable or disable. To have Java Script working, you have to enable the first two options; ‘Active Scripting’ and ‘Allow paste operations via scripting’. The third option, ‘Scripting of Java Applets’, is not necessary for this site and should not be enabled..
The most important thing about your web site is your message. In marketing terms this is called a Value Proposition.
Why should some one reading your web site and particularly your HomePage bother to read on? It is because you have said something which is of value to them. You are offering something – it may be information – interesting, amusing or of direct value – it may be goods and services which are better than competing goods and services – better because they are better quality – higher value for the price – cheaper – additional features – or you offer additional services.
Whatever your Value Propositionis, make sure that you are clear about it and that you can write it up clearly. Then place it prominently on your site. Everything on your site – all the words – the images – the style and the colour-ways should be selected to reflect your Value Proposition.
You will need an ISP/email address. This is obtained through any large provider Xtra, Clear, Maxnet. They will charge you a base figure and may charge more for traffic in excess of some limit.
Alternatively we can do this for you – a Domain Name and Domain Name Server set-up will typically costs less than $60 pa.
If you have a digital camera it will usually come with some software which will capture your pics and allow you to trim them and adjust them in various ways.
Yes! Any graphic can be used on any page.You can upload and postion your graphics anywhere on any page.
Note: It is recommended that Homepages do not exceed 40KB in total (including all graphics) and other pages less than 25KB (Excluding graphics already downloaded from previous pages).
Yes! Photographs are just graphics. If any manipulation is required only the following types can be handled:
.psd, .tiff, .cdr, .png, .jpg, .gif, .ai, .fh10.
Anyone can see your site if they know the URL (sitename). Furthermore a few search engines will find your site and index it. Some search engines do this automatically without any action by you or us. Usually you will want lots of people to see your site and so you will endeavour to get your site indexed by many such engines. We can help you do this. Sites can sometimes by found by guessing and of course by mistake.
Some search engines have people examine your site and classify it. Some search engines index only the “meta-tags” on the home page or on all pages. Many search engines take over 2 months to examine or re-examine every site in the world. Try using search engines to find your site using each meta-tag you have included.
A meta-tag is a word or phrase (separated by a comma) entered onto each page of your site to help search engines index the page. Different search engines have different strategies. These strategies change as they are improved and changed to block ways of manipulating the results.
Some search engines only use the meta-tags on the homepage. Some search engines examine all your text. In general they do not inspect images. Therefore words that are technically images are not indexed. Put in tags for all the words that your customers may use when looking for products like yours. Put in phrases as well in this form “Beauty, Beauty Products, hair gel, moisturising cream”.
Ask visitors to register if you have an offer which makes it worthwhile for the customer. You must overcome a reluctance to register because of concerns that they will get spam or advertising material from you or from others (because you may pass their address on to others) which is not in areas they are specifically interested in.
What is in it for them? Special deals, prizes, useful content newsletters – it has to have value!
You can then use emails to promote your services or products.
Once users are registered you can classify them and make available selected pages only to them.
A “Table of Contents” (ToC) is a section at the top of a page with a list of all the subsequent sections. Each line in the ToC is actually a link to the content further down the page.
At the end of each section is a “Top” symbol which takes you back to the
FAQs are Frequently Asked Questions.
They are a very powerful sales aid not only in the Information Giving sales phase but also in the Objection Removal phase. Every time you are asked a question think about whether this question might be cast in a form that many people may ask. Write a general answer that will satisfy at least 80% of people who may ask that question. Kept the language simple. Complex technical questions should route the technician to text written in technical language. Put the simple questions in an FAQ page.
This practice is now so common that it is usual to have an FAQ link on the home page. It is usual to provide a Table of Contents for these questions.
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